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Trip Advisor Gets Hit as Google Moves Into Online Travel With Frommer's Buy


Other names in the space -- like Expedia and Priceline -- will likely be affected, too.

MINYANVILLE ORIGINAL Today we have Google (GOOG) buying Frommer's, which will push the Internet giant into the online travel space. We have little opinion on how Google will executive its strategy at this juncture. However, from the market's reaction, Trip Advisor (TRIP) is getting hit the hardest in the space, down over 5%. Below is a chart of some widely held Internet names that have exposure to the online travel space. This chart represents the standard deviation above or below the 50-day moving average. This is a chart we like to look at for shorter duration pair trades.

Below we have charts for Google, Trip Advisor, and Expedia (EXPE). The space has done extremely well since 2009 as an alternative for both enterprises and retail consumers looking for a more efficient and low cost way of travel.

For those of you who are new to our rating system: Strong Sell (1) Sell (2) Hold (3) Buy (4) Strong Buy (5). Remember past performance is not a guarantee of future results.


Trip Advisor:


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