Removing Sugar Is Good for General Mills' Health
The cereal distributor has vowed to reduce sugar and salt in breakfast foods in an effort to eliminate rising health concerns.
According to a Reuters report, this could very well be the case as the cereal distributors have vowed to reduce sugar and salt in breakfast foods in an effort to eliminate rising health concerns.
Just as the golden arches found a way to lessen risks for children by providing apples versus fries and reduced portions in kids' meals, cereal companies are looking at ways to lower their impact on obesity as well. By 2015, several popular cereals are expected to be sold with almost 25% less sugar and 12% less salt.
“The move comes as food and beverage companies seek to preempt tougher regulation due to the global obesity epidemic by offering healthier products or smaller portions,” Reuters reported Sunday evening.
The Center for Disease Control and Prevention notes that childhood obesity has reached 17% in the United States alone, tripling that of just one generation prior. While much of the positive strides will occur overseas (Nestle and General Mills sell cereals in just under 150 countries), children are expected to receive the same flavorful, colorful experience with one-fourth the sugar in years to come -- or at least, that is the hope.
Up 1.83% over the past six months alone, General Mills fans appear to be content with the well-known cereal distributor. The company is trading up 0.48% during Monday afternoon's session, proving that healthier really is better for not only the children but investors as well.
Remaining mute on the reformation front, heavy-hitting competitor Kellogg (NYSE:K) has been having less luck in the market. Down 0.21% on Monday, the Michigan-based cereal company has been experiencing a drop in sales as of late.
According to Citi, Kellogg's European sales moderately declined 1.6% over the past few months. With General Mills' latest healthy venture, the company could see further increased competition as many consumers continue to seek out stay-fit options.
While General Mills gets to work on revamping one of its most popular consumables, the company continues to perform well on Monday afternoon. The cereal distributor is currently trading at $39.38.
Editor's Note: This content was originally published on Benzinga.com by Katey Stapleton.
Below, find some more great ETF and market content from Benzinga:
New Sanctions in Iran Boost Oil Prices
Citi's Pandit Leaves, Is His Job Done or Is He Leading a Rush for the Exit?
Your iPhone Might Have Been Built by a 14-Year Old
The information on this website solely reflects the analysis of or opinion about the performance of securities and financial markets by the writers whose articles appear on the site. The views expressed by the writers are not necessarily the views of Minyanville Media, Inc. or members of its management. Nothing contained on the website is intended to constitute a recommendation or advice addressed to an individual investor or category of investors to purchase, sell or hold any security, or to take any action with respect to the prospective movement of the securities markets or to solicit the purchase or sale of any security. Any investment decisions must be made by the reader either individually or in consultation with his or her investment professional. Minyanville writers and staff may trade or hold positions in securities that are discussed in articles appearing on the website. Writers of articles are required to disclose whether they have a position in any stock or fund discussed in an article, but are not permitted to disclose the size or direction of the position. Nothing on this website is intended to solicit business of any kind for a writer's business or fund. Minyanville management and staff as well as contributing writers will not respond to emails or other communications requesting investment advice.
Copyright 2011 Minyanville Media, Inc. All Rights Reserved.