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Do Companies Like Apple and Starbucks Really Deserve Their Ethical Chic Reputations?


In her book, "Ethical Chic," Fran Hawthorne examines six companies with glowing brands to see if they deserve their halos.

Still, if readers take away anything from Ethical Chic, it should be that if they truly want to encourage corporate responsibility, they need to be more knowledgeable about the companies they support. Consumers who want to better the world can speak through their wallets. Hawthorne reminds readers that through consumer pressure, "Trader Joe's stopped selling orange roughy and other endangered fish...Starbucks signed a licensing deal with Ethiopia. Nike (NYSE:NKE) has transformed itself from the evil sweatshop abuser to being greener than Timberland and Amazon (NASDAQ:AMZN)."

Throughout the book, Hawthorne makes judgment calls regarding which companies deserve their sterling reputations and which don't. We've included a slideshow of her main findings. Click on the image below to get started.

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