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Consumer News: Are Apple's Patent Wars Affecting Its Consumer Appeal?


Plus, notes on Windows 8's early adoption rate.

Link: Apple Inc. Patent Wars Affect Perception: Survey
"Apple Inc. (NASDAQ:AAPL) has been in a series of patent battles in courtrooms all around the world – in fact, one story from the New York Times suggested that Apple and Google Inc. (NASDAQ:GOOG) are two tech companies that spent more money on patent litigation and patent purchases than in research and development (R&D) over the last year. Despite that, however, it seems that the litigation efforts have had an impact on the perception by the public of a company – specifically, a recent survey of consumers were asked their opinions about Apple Inc. and competitors in the wake of all of this courtroom wrangling."

The VarGuy
Link: Could Microsoft Windows 8 Early Adoption Fall Short?
"Is it possible that Microsoft's (NASDAQ: MSFT) pre-launch hype for Windows 8 hasn't been loud enough? Maybe so, if September figures from Net Applications pointing to a not-so-great early welcome by users is any indication of the market's temperature.

"Net Applications, which calculates desktop operating system market share among a host of other figures the firm compiles, as of September pegged Windows 8 as running on just .33% of all computers worldwide running Windows, including Windows 7, XP, Vista and so forth."

Link: Wal-Mart, American Express Team Up on Prepaid Card
"Wal-Mart Stores (NYSE:WMT) and American Express (NYSE:AXP) are teaming up on a reloadable prepaid card for shoppers. The two companies said Monday that Bluebird, which began during a pilot program late last year, will have no minimum balance and no monthly, annual or overdraft fees. They say that the only fees that will be associated with the card will be transparent and within the user's control, such as out of network ATM withdrawals by consumers that don't have direct deposit."

Link: Target Ushers in the Digital Shopping Era With In-Store QR Code Section
"The digital shopping world is firmly upon us. Target (NYSE:TGT) is making the lives of parents a little easier this winter, with the addition of QR Code shopping. The company is planning to prop up 20 popular toys in a special section of the store in the weeks leading up to the holidays, with each of them boasting QR codes. The company will let parents scan the codes of toys they'd like to discretely purchase, and then they can sort out the shipping details later -- and shipping is free to anywhere in America. It's a really interesting take on shopping, and the benefits are numerous."

Link: Google Inc. to Give Android 4.2 a Swanky New Feel
"Google Inc.'s Android updates may have been overwhelmed by the speculations about the new Nexus, but that is not all that Google has been up to. Rumor has it, that Google might be adding some very interesting features to Android 4.2. The updated version seems to be a very prominent one, and despite the incremental improvements which sources say are being added, it seems to be holding a lot of potential."
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