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Amazon's Giant Box Delivery Was Real -- and Contained a Nissan

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After images of a giant cardboard box spread around the Internet from Reddit, Amazon confirmed that the images were real.

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Yesterday, an image of a giant Amazon (NASDAQ:AMZN) box on the back of a truck in Madison, Wisconsin, emerged on Reddit, the popular website where users submit and "vote up" stories. Naturally, many users questioned the image for its authenticity, and for what was in that giant box.


Source: Reddit

Yesterday, in an email to the tech news site Re/Code (launched just days ago by the founder of AllThingD), a spokesperson from Amazon, Kristin Schaefer Mariani, confirmed that the image was real. She wrote, "Yes, it's real. It's Nissan (OTCMKTS:NSANY) delivering a Versa Note, the final component of the advertising program we worked with them on late last year."

In September of 2013, Amazon and Nissan collaborated on an ad campaign that ran on the Amazon home page. The ads targeted customers interested in buying the new Nissan Versa Note, and would send them to a special Amazon landing page where they would fill out a contact form. And here was the deal: Any Amazon shopper who filled out that form and purchased the car within 30 days would receive a $1,000 gift card to spend on Amazon.

Apparently, a few of those customers also received a special delivery in the biggest Amazon box you've ever seen. The below image further proves it, and so does this unboxing photo from AdAge.


Source: Re/Code

Follow me on Twitter: @JoshWolonick and @Minyanville
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