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Why America Can't Get a Great Cup of Coffee

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SLUDGE IN A CUP
Because we don't demand anything better. Daily Finance reports: "For big coffee companies selling millions of pounds of beans at an economical price point, however, blending achieves a different goal: decreasing costs. Wicker says it's sensible to assume most companies are using a "relatively cheap baseline" bean "and a small amount of more expensive coffee to add those high notes" to make their coffee interesting -- much as big wineries do with different sorts and vintages of grapes."
SOURCE:   Daily Finance

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