"By the early 1970s, plant breeders developed low-erucic acid rapeseed (LEAR) varieties that also had low glucosinolate content. In 1978, the Western Canadian Oilseed Crushers Association registered these varieties with the name 'canola' for marketing reasons. Over the next 10 years, European seed producers also developed LEAR varieties, which they dubbed 'double-zero' or 'canola-equivalent.'"And that's it in a nutshell. Now, did you also know that the kiwi fruit you ate last night is actually a Chinese gooseberry?