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U.S. Retailers Eye More Assortment Cuts

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THE DIMINSHMENT OF CHOICE
"More than 40 percent of retailers reduced the number of different items, or SKUs, on their shelves in 2009 and nearly the same number expect to make additional cuts, according to a survey released by the Nielsen Co on Tuesday," Reuters reports. "Limiting the product assortment can help retailers like Walmart and drugstore giant Walgreen Co (WAG) and grocers Kroger Co (KR) and Supervalu Inc (SVU) cut costs, but the risk is that shoppers will take their money elsewhere if they are unable to find an item."
SOURCE:   Reuters

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