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To Take on Botox, Rival Tries Rebate

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MARKETING TO THE VAIN AND WRINKLED
"And now Medicis has introduced a new marketing campaign that pits Dysport directly against Botox, essentially issuing a Pepsi challenge for the wrinkle wars. The campaign is even called the Dysport challenge," the New York Times reports. "Medicis is offering more than rebates on its own product. For customers who feel unsatisfied after trying Dysport, the company is also offering a rebate on a treatment with Allergan’s Botox."
SOURCE:   New York Times

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