Bloomberg reports a rise in canned beer as times get a little tougher.
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"Did you ever imagine it getting this big?" asks Steve Hindy, co-founder of the Brooklyn Brewery.
Starbucks aims to ease off our caffeine jitters with a smooth alcohol buzz.
One expert suggests that whisky, which has become increasingly popular, could return annual yields at 12%.
Online retailers like Amazon and eBay find that traffic begins to peak during those booze-fueled evening hours.
Simply due to his love for the product, SNL superstar Will Ferrell reportedly appeared in ads for Old Milwaukee for free.
Not satisfied with 215, 312, 619, 704, and a slew of others, the brewing giant sets its sights on 412.