And with coffee futures down 30% this year, the company is doing you even less of a favor.
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"Agriculture would face dire consequences if we were to lose our guest labor workforce. Would you prefer to eat food produced on American soil by migrant workers, or would you rather eat food produced on foreign soil by the same workers?"
The issue boils down to simple economics at the most basic level: the price of coffee rose 69% over the past year from $1,740 to $2,904 per ton, while peas are going for just $390 a ton.
And that's just the tip of the iceberg...
Can fancy names enliven an oft-forgotten about brand? Probably not.