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The Myth of an Independent Blogosphere

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"Of the top 50 blogs, as ranked by Technorati, 21 are owned by big sites like CNN, the New York Times, ABC, and AOL. And 42% of all blog traffic flows to the those top 50 blogs," the Atlantic notes. "The blogosphere isn't like a online commune or town hall where somebody can fill out a domain name and suddenly have the Internet's attention. It's more like an aristocracy or oligopoly where big names rule in traffic and resources and up-and-comers are often absorbed by established names."