Desperate to tap into the youth market, RIM is enlisting two comedy writers to save face amidst a total meltdown.
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Research in Motion director Roger Martin scoffs at the idea that the company could've been better managed.
In a shockingly awful marketing campaign, Research in Motion invokes a team of animated superheroes to save the company.
When identity is already a shaky subject, our mythical daredevils and demigods are out of luck.