"It's an unprecedented marketing push," says one Cologne-based sports marketing executive.
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"With U.S. gasoline demand predicted to average around 380 million gallons daily in 2011, that extra one-tenth of a penny on those gallons comes to $380,000 per day - close to $139 million annually."
New developments further prove the blockade is an waste.
"No blood for cooking oil!" doesn't really have the same ring to it...
"If there were such a thing as polyester futures, I would've gone long months ago," says one money manager.
Furthering the great ethanol debate, let's start at the beginning.
Doing battle in the shipping lanes of the Gulf of Aden.
Why do the prices of these two seemingly disparate commodities move in lockstep?