No, seriously. For real. No joke.
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"Last year's oil spill in the Gulf of Mexico may have been an unprecedented environmental disaster, but across the Atlantic, it turned into a boon."
"The Setsuden energy-conservation campaign in Japan has spawned an industry of quirky products designed to beat the heat -- including cooling suits for hot pooches," says WSJ's Mariko Sanchanta from Tokyo.
And two millennia later, it's all come full circle...
An interesting case from an unexpected source.