The company said the higher-alcohol, higher-calorie brew will be for "upscale light beer drinkers," whoever they are.
Read More »
If I could do it all over again, I'd DEFINITELY major in malting and brewing sciences at UC Davis, under the tutelage of Dr. Bamforth.
Man, that smooth Celtic elixir is sooo 1996.
Company thinks it can lift sinking brand by calling attention to the flavor beer drinkers detest.