New York City’s most frequently used online dating word, for example, is 'Now'—confirming just about every Type A stereotype of our town's inhabitants. (In Chicago, incidentally, it’s 'Always'. And in L.A., 'Acting.') For big cities, DuBois was able to break the data down further, narrowing down the most frequently used online dating words to individual zip codes.'Meatballs', 'Booger' and 'Erasmus' are big in Staten Island. 'Sexist' pops up in Queens (in Breezy Point, to be exact)—as does 'Atonement,' 'PhD' and 'XXX.' In some cases, neighborhoods fit their stereotypes ('Publishing,' 'Obnoxious' and 'Baby' all appear for Park Slope); other times they do not ('Yeats' is popular in the vicinity of Sheepshead Bay). The bizarre trifecta of 'Hustler,' 'PMS' and 'Swelling' is in the Bronx—while Manhattan is home to high-end living words such as 'Finance,' 'Luxury' and 'Brunch.' Most interestingly, the word 'Ganja' is popular in WNYC’s West SoHo zip code (leading me to wonder what the heck is going on at the office after hours).