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Steve Jobs' Emails Exhibit Staunch Denial

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AWFUL RECEPTION
DailyFeed
Widely known for his terse and bitter email exchanges with employees and the public, the Apple chief always erred on the side of curt dismissal when dealing with an irate customer. Regardless of emotion or facts, Jobs textually waved his hand at the issue and replied, "That's not true."

Take, for example, the email exchange with a tech writer who accused Apple of denying user freedom with the iPhone and iPad's controlled "walled garden." Jobs accused the writer of being "bitter," referred to Apple products' fortified digital walls as allowing "freedom from porn," and -- when the subject of Gizmodo police investigation -- denied that anyone "kicked in any doors."

"You are so misinformed," Jobs wrote. Adding, "By the way, what have you done that's so great?"

Denial? Check. Anger? Check.

And now, amidst the media and customer hoopla of iPhone 4's antenna and reception issues, Jobs has remained firmly entrenched in denial. Jobs has consistently shrugged off accusations of a flawed product design and Apple's refusal to publicly acknowledge it. Among the highlights:

"No, you are getting all worked up over a few days of rumors. Calm down."

"You are most likely in an area with very low signal strength."

"Just avoid holding it that way."

But in the latest email exchange -- posted on Gizmodo -- Jobs may have skipped Bargaining and Depression and made his way to Acceptance. After dealing with an overly frustrated customer, he replied:

"Retire, relax, enjoy your family. It is just a phone. Not worth it."

Hmm. Then again, that may not be Acceptance. Could be the start of Depression.
POSITION:  No positions in stocks mentioned.
TAGS:  APPLE, EMAIL, ANGER, IPHONE 4, FLAW    SOURCE:   Gizmodo
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