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Starbucks Embraces Instant Coffee

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THE ULTIMATE TRADEDOWN
"In the company's biggest product launch ever, Starbucks on Tuesday will start selling its Via instant coffee packets at all U.S. and Canadian stores, backing the new product with a nationwide television advertising campaign and an in-store merchandising blitz," according to MarketWatch. "According to Starbucks Chief Executive Howard Schultz, instant coffee hasn't seen any product innovation over the last half-century when it comes to taste." Which is true, but just a little reminder... it's instant coffee. What else can you do to it?
SOURCE:   MarketWatch

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