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Ryanair to Offer Standing-room-only Seating

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STANDING TALL AT 30,000 FEET
DailyFeed
Michael O’Leary, the CEO of low-fare airline Ryanair (RYAAY), has a new offer for the frugal-minded passenger: standing-room only seating.

Ryanair is planning to run flights where passengers can stand during the trip. The idea, apparently, is to take out the last 10 rows of seats on the airplane so that it has the equivalent of 10 rows of standing area. (Hat tip: Carpe Diem)

For those passengers with thrifty attitudes - and strong backs – flying the friendly skies never looked so good: Ryanair says a ticket would cost the equivalent of about $7.50.

Ryanair, like Southwest (LUV), is known for its low-cost strategy: for instance, it flies just one type of airplane, the Boeing 737. And O’Leary, analysts remind us, has been unapologetic in nickel-and-diming his customers, like charging fees for excess baggage.

In fact, this isn’t the first time O’Leary has floated the vertical seating idea, but the problem is that even if it won over penny-wise passengers, regulators don’t seem as enamored.

A spokesman for the Civil Aviation Authority said: "It's aviation law that people have to have a seat-belt on from take-off and landing so they would have to be in a seat. I don't know how Mr. O'Leary would get around that one."
POSITION:  No positions in stocks mentioned.
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