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Something for Mr. Mom to Do 'til the Woman of the House Gets Home

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We've just stumbled across a website created by Procter & Gamble (PG) that targets dads called How do we know?

This is a decent indication, devoid of even a modicum of subtlety:

Be The Man, Be The Dad

You’re no pretty boy, you're not a mom and there are things your dad never knew.

Okay, fair enough. I'm not a pretty boy, I'm not a mom, and there are things my dad never knew.

Like this:

Whether a guest spills a glass or red wine, one of the kids dumps a glass of grape juice on the carpet or the dog has an accident, there is no time to waste. The longer the liquid or solid is on the rug, the harder the stain will be to remove – if at all.

The ad, er, article, goes on to suggest nine helpful ways to get that dang stain out.


It's time to step it up a little in the kitchen. Your bland cooking isn’t making you or your family very happy come meal time. You need a little extra seasoning to make even old standby dishes seem special again. You’ve come to the right place.

Here are five must-have spices for adding a little more flavor to any dish.

Or this:

Your kitchen has more moving parts than any other room in your home. Large appliances like the fridge, stove and oven. Virtually countless small electrics, from your basic toaster, microwave and coffeemaker to the more specialized blender, ricemaker, waffle iron, fajita maker, sandwich press, coffee grinder and maybe a George Foreman grill or two.

You’re almost sure to have gadgets like a can opener, corkscrew, cheese grater, spatula, tongs, kabob skewers and MANY more, plus knives, tableware, plates, bowls, mugs, glassware, pots, pans, cookie sheets, cake pans and Tupperware.

And over here, plumbing! The sink, dishwasher and garbage disposal cannot be disregarded, nor can the electricity that runs the whole room.

With this much stuff, we should first discuss organizing all of it, because a decluttered space is easier to clean and saves you time when you’re looking for, say, those corn-on-the-cob holders (next week we’ll drill down on cleaning tips and quick fixes in the kitchen).

But now, he does. Because I just emailed him the link. Since he's at work, he may not be able to implement all of these suggestions from the helpful folks over at P&G--the company that created the soap opera, hence the name "soap opera"--until he gets home. However, by that time, the woman of the house may have already decluttered the kitchen.

I have a sneaking suspicion that P&G may have read this piece by Brett Arends on Marketwatch and realized there was a housebound captive audience just waiting to pick up a few tricks of the trade from the good folks in Cincinnati:

An analysis of data at the U.S. Labor Department shows that there are 79 million men in America between the ages of 25 and 65. And nearly 18 million of them, or 22%, are out of work completely. (The rate in the 1950s was less than 10%.) And that doesn't even count those who are working part-time because they can't get full-time work. Add those to the mix and about one in four men of prime working age lacks a full-time job.

Dads, don't waste your time looking for a job. That's what unemployment is for. Go find those sneaky corn-on-the-cob holders and organize, organize, organize!

This message has been brought to you by Procter & Gamble, "Touching Lives, Improving Life."


POSITION:  No positions in stocks mentioned.