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FAST FOOD HEATS UP
Look out McDonald’s (MCD)! Be on the offensive Starbucks (SBUX)! There is a new kid in town hoping to take away some of your fast-food craving, coffee-loving market share.

Cinnabon has announced that it’s getting a makeover. The ultra gooey, high-fat mall chain is trying to bring in fresh clientele with new offerings – everything from breakfast sandwiches to coffee drinks with ridiculous names. (A non-fat double mocha soy latte anyone?)

“What’s happening specifically in the malls is traffic is going down and we need to increase the amount of customers who stop in front of our stores,” chain president Gary Bales told Nation’s Restaurant News. (Since when is the mall open at breakfast time?)

Someone needs to remind this guy that fast food may be trans-fat free now, but the market is already saturated.
POSITION:  No positions in stocks mentioned.
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