Caffeinated fruit-flavored malt liquor drinks that sell for just $2 are a hit with some city teens, and that has New York pols asking the federal government to help stem the growing popularity.
"The manufacturers are deliberately trying to get young people to drink," said Sen. Chuck Schumer (D-N.Y.) Sunday standing outside a midtown deli that sells the brands Jooce and Four Loco.
Schumer also sent a letter to the Federal Trade Commission asking the agency to investigate the beverage companies' marketing practices because he says the colorful cans attract kids.
To test this theory, the Daily News interviewed a 16-year-old resident of East Harlem who confessed that he was a fan of the drinks. "The alcohol makes you feel smooth and the caffeine makes you jittery," he said.
And this is a good thing?