Sorry!! The article you are trying to read is not available now.

Republicans' Favorite Brands vs. Democrats' Favorite Brands

Print comment Post Comments
AdAge asks the question:

"Is your brand a red brand or a blue brand?"

After reviewing an analysis of YouGov's BrandIndex survey results, the answers look like this:

There are some similarities--both Democrats and Republicans favor Johnson & Johnson, Craftsman tools, and the Discovery Channel.

But Democrats rank UPS--which employs unionized workers--slightly higher than Republicans. And Republicans rank FedEx--which is not a union shop--slightly higher than do Democrats.

Republicans like Fox more than Democrats do, and Democrats like Amazon, while the online everything-seller doesn't even rank on the GOP's list.

There is, however, one thing the two sides agree on:

They both seem to like Cheerios.
POSITION:  No positions in stocks mentioned.