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Pink Alcohol Promotes Cancer, Cancer Awareness

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Both the American Cancer Society and the National Cancer Institute say even moderate alcohol consumption increases the risk of breast cancer.

But this is America, where we don't let little details like that stand in the way of a good profit--so, naturally, savvy liquor companies are pushing pink drinks in a bid to raise awareness that October happens to be Breast Cancer Awareness Month.

Mike's Hard Lemonade is running ads touting its Hard Pink Lemonade, complete with pink ribbon emblazoned right on the six-pack:

Chambord is urging consumers to "pink their drink" and insisting that by "adding a splash of Chambord to any cocktail, you're supporting breast cancer awareness year-round."

Even Riedel, a high-end manufacturer of wine glasses, is getting in on the act with a special set of stemware made specially for rosé wines.

"Anybody trying to sell alcohol to promote breast cancer awareness should be ashamed of themselves," Barbara Brenner, executive director of Breast Cancer Action, told USA Today.

HAHAHAHAHAHA!!! Oh, Barbara. What a quaint little thing to say. I mean, who has time for shame when there's money to be made?
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