The website pallettruth.com, headed by Plastics.com LLC, claims to promote "straight talk about wood pallets," saying they are "laden with bacteria," "contribute to global warming," and "fuel powerful fires that shatter lives."
Plastic "breaks easier than wood when hit with a forklift and then [the pallets] end up in the Dumpster. Does that sound green to you?" asks [wood pallet manufacturer] Dominion Pallet Inc.
"They are bullies," says Bruce Scholnick, president of the National Wooden Pallet & Container Association, in Alexandria, Va. "There is no question in my mind they started it." The wood people "fired the first shot," counters Bob Moore, chief executive officer of Intelligent Global Pooling Systems. "What they've done to us—they are absolute corporate bullies," he says.
"Oh, it's quite heated—I would never say one is better or worse or cleaner than the other," says Matt Zielenski, an analyst at the Freedonia Group, a Cleveland research firm.
"The tactics are bringing so much negative limelight to the poor pallet," says Ralph Rupert, director of the Center for Unit Load Design at Virginia Polytechnic Institute and State University.