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Pabst Blue Ribbon Raises Prices Amid Popularity

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"Sales of Pabst Blue Ribbon are up a whopping 25 percent this year, according to Information Resources Inc.," MBC Los Angeles reports. "But Pabst raised its prices last year and now it isn't as cheap as you may think: The beer now costs $1.50 more than MillerCoors' Keystone, $1 more than Anheuser-Busch's Busch and Natural brands, and 50 cents more than Miller High Life, Crain's reports."

"Pabst's success actually comes from years before the recession. Pabst managed to pull of a strangely effective word-of-mouth campaign that made the long-declining brand an "ironic downscale chic choice for bike messengers and other younger drinkers who viewed the beer as a statement of non-mainstream taste," reports Crain's."
SOURCE:   NBC

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