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Old Navy, Dockers the Biggest Deceivers in Pants Measurements

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THE WAIST IS A LIE
DailyFeed
We all fall victim to the lie. "Oh, darn. My pants shrunk in the wash!" "Bloody hell, these sizes run smaller than normal!" "No, you're mistaken, Madam. I'm a 32. Perhaps you should call your factory and find out if there's been a report of a shipment of mislabeled apparel leaving the warehouse."

The fact of the matter is, we're all getting bigger and retailers are taking notice. But rather than being the voice of reason and gently assert that we should go up one to four sizes, clothing lines are simply expanding waistlines and not bothering the alter the numbers. Esquire broke the inflated inches in a recent article using 36-inch pants as a guide.

H&M -- widely regarded as the clothing chain that runs small -- keeps relatively close to the advertised number. A 36-inch waist, in reality, measured out to be 37 inches. Enough for a little self-esteem boost, but not so much as to completely delude ourselves into a healthy self-image.

Calvin Klein and Alfani both measured out to 38.5 inches, Gap and Haggar upped the facade with 39 inches, and Dockers constructed a virtual fantasy land with 39.5 inches. Pairs of rose-colored glasses sold separately.

But it was Old Navy that altered time and space by classifying a 41-inch waistline as 36 inches. Makes sense, actually. No other line of ads show groups of happier people that those who've been convinced they're 5 inches smaller in the waist.

Other than destroying the hopes of ever finding decent clothing online, the waistline lie keeps customers happy once they leave the dressing room. That sense of confidence and achievement feeds into bigger -- pun somewhat intended -- sales in the retail location and keeps visitors believing "They're the only ones with my size!"

Which is absolutely false. We can find our sizes elsewhere. We just need to swallow our pride and look further down the rack.

Or risk a featured spot in The People of Walmart.
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