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New SunChips Bags Finally as Quiet as a Factory!

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From stem cell research to nanotechnology, scientific innovation seems nothing short of unstoppable these days. For almost every seemingly insurmountable problem, science has an answer.

And the mind-bending creativity of modern science reached yet another milestone this week with the unveiling the quieter Frito-Lay SunChips bag.

The problem, if you recall, began only a few months ago when Frito-Lay released new “green” compostable chip bags. While the biodegradable packaging was kind to the environment, it was brutal on the eardrums of ravenous snackers for whom even the slightest distraction can ruin the experience of shoving handfuls of chips down their throats.

After receiving numerous complaints over the deafening bags, Frito-Lay began offering its customers free ear-plugs in Canada. But the earplug solution just wasn’t enough, and bags soon started to disappear from store shelves. The company needed to find a way to fundamentally change the molecular makeup of the bags.

And good news: they’ve succeeded.

The AP reports:

The company found that if it used a different adhesive to put together the two layers of a bag — one which protects the food on the inside and one which carries the logo and labels on the outside — it created a sort of noise barrier.

Rodgers said engineers looked at dozens of possible options. He admitted that he was initially suspect of the theory that the razor-thin layer of adhesive would solve such a big problem. But engineers found that a more rubber-like adhesive really did absorb some of the sound.

The company's first design gave off noise that registered at roughly 80 to 85 decibels. The new design dampens the noise to around 70 decibels, on par with its original packaging and most other chip bags.

Just how loud is 80 to 85 decibels? Well, offers some context. “Heavy truck traffic” registers in the 80-85 decibel level. And how about 70? Well, that’s about the sound of the “average factory.”

That’s right, we’ve finally advanced to the point where the sound from a bag of chips is finally, finally, about as loud as…a factory.
POSITION:  No positions in stocks mentioned.