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New iPhone App Unleashes Apple Backlash

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There’s a new iPhone app on the market that's causing considerable damage to Apple’s, oh shall we say, progressive brand identity.

The app, called Exodus, was developed by a religious organization that intends to help gays and lesbians convert to a heterosexual lifestyle.

The Telegraph reports:

The "gay cure" application, designed to be used on Apple's hand-held devices, was created by and named after Exodus International, a religious organization which believes in teaching "freedom from homosexuality through prayer and practicing conversion therapy".

The app is offered free on Apple's iTunes online shop and was given a "4+" rating by the company, meaning it is not considered to contain objectionable content.

Shockingly, not everyone is exactly thrilled with Apple’s decision to allow the app. Over 100,000 signatures for a petition against the software have already been gathered on The petition argues that “this new iPhone app is the latest move in Exodus' dangerous new strategy of targeting youth. In light of the recent wave of LGBT youth suicides, this tactic is particularly galling as it creates, legitimizes, and fuels the ostracism of LGBT youth by their families.”

Okay, there are a couple strange things going on here.

First off, Apple has a long history of banning apps that contain material that might be found offensive, like the one where you get to shake a baby, or bounce Obama on a trampoline, or the dictionary that had the gall to include swear words. It’s a bit odd, given this history, that Apple would allow the Exodus app, but hey, whaddyagonnado?

But beyond Apple’s head-scratching policies, there’s something fundamentally flawed about the Exodus app.

You see, when it comes to instilling a healthy dose of fabulosity into one’s life, no gadget can do it quite like the iPhone. It’s tres sleek, tres sexy, cosmopolitan beyond belief. Somewhere in the Guide for Mastering Your Inner Metrosexual, I’m pretty sure that using an iPhone is up there with owning tight jeans or appreciating art. It’s just the way it goes.

In short, the very act of using this app is counterproductive to its entire mission.

Which means that clearly the folks over at Exodus had better get on developing an Android version of the app, and stat.

And in the meantime, if Exodus users are looking for a little distraction, there’s always Grindr.
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