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Netflix Beats Apple in Loyalty Survey

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For over a month I’ve eagerly been anticipating the results of Brandkeys 2011 Customer Loyalty Engagement Index, and boy, it was well worth the wait. The studies have been studied, the tallies have been tallied, and at last we know which brands inspire the greatest allegiance from its customers.

A few surprises. First, Netflix pulled ahead of Apple as the brand with the most customer loyalty. In the bottled water category, Volvic water and Perrier tied. Frosted Flakes trounced Lucky Charms in the kid’s cereal category. And in the fiercely contended battle for Energy Provider in Chicago, Exelon routed Commonwealth Edison.

Here’s a list of the all the winners:

Airline - Southwest/Delta (tie)
Allergy Medicine (OTC) - Claritin
Athletic Footwear - Asics
Automotive -Hyundai
Bank - Wells Fargo
Beer (Light) - Coors Light
Beer (Regular) - Sam Adams/Coors (tie)
Bottled Water - Aquafina
Breakfast Cereal: Adults - Cheerios
Breakfast Cereal: Kids - Frosted Flakes
Car Insurance -Progressive
Car Rental -Avis
Casual Dining -Olive Garden
Cell Phones -Samsung
Coffee  -Dunkin' Donuts
Computer (Laptop) -Apple
Computer (Netbook) -Samsung/Acer (tie)
Cosmetics -Mary Kay
Cosmetics (Luxury) -Lancome
Credit Card -Discover
Diapers -Pampers
Digital SLR Camera -Nikon
Digital Point & Shoot Camera- Canon
Drug Store -Walgreens
DVD Player - Pioneer
Energy Provider - NY -PSE&G
Energy Provider - LA -Southern California Gas
Energy Provider - Houston -Houston Power & Light
Energy Provider - Chicago -Exelon
E-Reader -Kindle
Evening News Show  -NBC
Facial Moisturizer- Mary Kay
Facial Moisturizer (Luxury) -Elizabeth Arden
Gasoline  -Chevron
Hair Color  -Clairol/L'Oreal (tie)
Hair Conditioner -Aveda
Hair Shampoo -Suave
HDTV (LCD) -Sony
HDTV (Plasma)- Samsung
Hotel (Luxury)- Inter-Continental
Hotel (Upscale)- Marriott
Hotel (Midscale) -Best Western
Hotel (Economy) -Days Inn
Insurance Company -New York Life
IT Solutions Provider -IBM
Laundry Detergent  -Tide
Major League Sports -NFL
MFP Office Copier -Konica Minolta
Morning News Show - Today Show (NBC)
Movie Rental -Netflix
Mutual Fund -Janus
Online Brokerage -Scottrade/Options Xpress (tie)
Online Retailer -Amazon
Online Travel -Expedia
Pain Reliever (OTC) -Advil
Paper Towels -Brawny
Parcel Delivery - UPS
Pasta Sauce -Barilla
Pet Food - Canned (Cats) -Purina
Pet Food - Canned (Dogs) - Purina One
Pizza -Domino's
Printer -HP
Quick-Serve Restaurant -McDonald's
Retail Store (Apparel) -J. Crew
Retail Store (Department) -Dillard's/Kohl's (tie)
Retail Store (Discount) -Walmart
Retail Store (Home Improvement) -Ace
Retail Store (Office Supply) -Staples
Retail Store (Price Clubs) -Sam's Club
Search Engine -Google
Smartphone -Apple
Social Networking Site -Facebook
Soft Drink (Diet) -Diet Pepsi
Soft Drink (Regular) -Pepsi
Tequila -Patron
Toothpaste -Tom's of Maine/Crest (tie)
Tooth Whitener - Crest Whitestrips
Vodka - Ketel One
Wireless Phone Service -AT& T Wireless

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POSITION:  No positions in stocks mentioned.