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Navy Man Auctions His Watch for $9.95, Gets $66,100

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I SAID I WANTED A ROLEX!
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While Hallmark and AT&T have spent decades urging us to reconnect with our older relatives, it's stories like these that really force us to pick up the phone and plan a visit. Particularly one that includes a tour through their attic.

For 52 years, a former Navy doctor had kept a keepsake of his tour in the Marshall Islands. For $70, he purchased a Rolex Submariner Ref 5510 which has been in his possession for half a century. But needing a few extra bucks, he put the watch -- which had been sitting in a drawer for the last decade -- up for auction on eBay.

His asking price: $9.95, with no reserve.

Soon, the item started gaining traction, and topped $30,000. "I thought it was a mistake!" he told Hodinkee. After alerting his son to the rising price tag, they discovered it was indeed a rare collectible, nicknamed the Bond Rolex due to the model's notoriety of being worn by Sean Connery in Dr. No, Goldfinger, and Thunderball.

You'd think that would come up before casually placing a Rolex up for auction. Ah, no matter.

But after a few exciting final minutes -- where the price dropped several times as bidders backed out -- the watch finally sold for $66,100. And before you scoff at the idea of someone paying that much for a wristwatch, the seller did include a photo of it in the presence of an upbeat and possibly inebriated Chris Reeve.


That should be worth at least forty grand right there.

In the end, this story contains a very important moral: Always -- without exception -- prevent your parents, grandparents, or great aunts from operating an eBay account without your supervision.
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