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Moguls Do L.A. Courtside Deals as Lakers Battle for NBA Title

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"Access to courtside seats at Staples Center gives Hollywood studios and agencies a way to get air time for stars. At the June 3 opener between the Lakers and the Celtics, ABC showed comedian Chris Rock trying to talk to the Lakers’ Kobe Bryant during a break. Nearby were David Spade, Kevin James and Adam Sandler. They star together in “Grown Ups,” the comedy being released on June 25 by Sony Corp.’s Columbia Pictures. From the business community, the names tend to emanate from the private equity world of team owners Wycliffe Grousbeck and Stephen Pagliuca, from Highland Capital Partners and Bain Capital, respectively. They include Harrah’s Entertainment Inc. CEO Gary Loveman, said Heather Walker, a team spokeswoman. Two second-row tickets for last night’s game were offered for $14,768 at Razorgator Tickets, the Boston Herald reported. "
SOURCE:   Bloomberg