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Miami Heat Losses Cost Florida Bar $30,000

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It seemed like the perfect deal.

Florida bar Whiskey Tango, located 20 miles from Miami, organized a plan to become the bona fide location to watch Miami Heat games. Owners John Todora and Bob Hartley promised to put $25 toward a patron's bar tab if the Heat loses the game -- provided you sign up 30 minutes before tipoff.

"We figured, why not make our bar a home for Miami Heat games," Todora told CNBC. "As a fan, you can't lose. If they win, you go home happy. If you lose, we've at least compensated you in some way."

And considering the team was stacked with LeBron James, Chris Bosh, and Dwyane Wade -- a lineup that some predicted would give the 1995-96 Bulls a run for their record 72-game win season -- what could they possibly lose?

Thirty thousand dollars, to be exact.

As fans already know, the Heat is serving up a terrible season. After Saturday's loss to the Mavericks, their record stands at 9-8. And just that night, Todora and Hartley lost $4,000. All together, the eight losses have cost the duo $30,000.

Todora also hadn't considered any fiscal preparation. "We're pretty much unprotected from an insurance standpoint, so we're kind of at the mercy of the Heat."

But all is not lost. Like the Heat's abysmal season, Whiskey Tango has gained much media attention for its string of bad luck. Todora told CNBC that his Heat Loss deal has fetched interviews with ESPN, CNN, and over 60 radio interviews.

"I couldn't buy that for $10,000," Todora beamed, as if it were in the budget now.

Since Whiskey Tango has extended the Heat Loss deal for the rest of the season, Todora and Hartly may want to consider adding "Foxtrot" to the end of the bar's name -- the perfect acronymic salute to this year's team.
POSITION:  No positions in stocks mentioned.