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McDonald's Opens Virtual Farm in FarmVille

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OLD MCDONALD HAD A VIRTUAL FARM...
DailyFeed
Over the past few years, there’s been a fierce competition among the world’s biggest companies for who would win the “First Branded Farm in a Virtual Alternate World.”

Well, ladies and gentlemen, game over! McDonald’s (MCD) seized the title this past Thursday when it joined with the Facebook phenomenon FarmVille. For one day—and one day only!—Mickey Dee’s had its own farm where players could do, well, whatever the hell it is people do on virtual farms.

At stake were prizes both real and virtual, including coupons for the restaurant and McDonald’s-branded hot air balloons.

The effort is part of McDonald’s ongoing social-marketing campaign aimed at reaching young consumers.

Manny Anekal, director of global brand advertising at FarmVille’s parent company Zynga, told USA today: "We expect a supersized audience. Millions of people will visit the McDonald's farm."

Well, good thing they’re visiting the virtual farm. Naturally, the real McDonald’s “farm” looks, shall we say, slightly less appetizing.

POSITION:  No positions in stocks mentioned.
TAGS:  MCDONALDS, FARMVILLE    SOURCE:   USA Today
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