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Lawsuit Claims Taco Bell's Beef is Actually "Beef": UPDATED WITH REPLY FROM TACO BELL PRESIDENT GREG CREED

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WHERE'S THE...
DailyFeed
Alabama law firm Beasley, Allen, Crow, Methvin, Portis & Miles has filed a lawsuit on behalf of a California woman, Amanda Obney, contending that Taco Bell has duped her--and a multitude of other consumers nationwide--into believing her tacos, gorditas, and so forth actually contained beef.

Thing is, they do. Just how much beef, however, well, that's a whole 'nother story.

From the complaint:



Okay, so if it's not beef, then what is it?



That's what the lawyers say. What about Merriam-Webster?



Gotcha. And the USDA?



However, does anyone actually think Taco Bell's "cheesy hot molten lava sauce" is actually lava?

Nonetheless, one potential bright spot in the "beef or not beef--that is the question" question, is this:

Yum Brands is aggressively expanding into India. As Graham Allan, president of Yum's international division, told the Wall Street Journal, ""What we are seeing in India is similar to what we saw in China a decade ago. You have a young population with improving standards of living and an enthusiasm to embrace Western brands."

But the chain also had to substantially overhaul its menu before opening the doors in-country.

According to the Journal, "Taco Bell had to take all the beef out of its regular menu, using chicken instead, and it created many vegetarian options for Indian consumers. Its 'Crunchy Taco—Potato' and 'Paneer [cheese] and Potato Burritos' are attempts to give Indian consumers a Mexican fast-food experience without the meat."

If the court rules that Taco Bell's beef isn't actually beef, perhaps the Subcontinent will be able to enjoy the same menu as the rest of us?

Just a thought...

UPDATE: The Daily Feed has just received a statement from Taco Bell president and chief concept officer Greg Creed:

TACO BELL STATEMENT REGARDING CLASS ACTION LAWSUIT

"At Taco Bell, we buy our beef from the same trusted brands you find in the supermarket, like Tyson Foods. We start with 100 percent USDA-inspected beef. Then we simmer it in our proprietary blend of seasonings and spices to give our seasoned beef its signature Taco Bell taste and texture. We are proud of the quality of our beef and identify all the seasoning and spice ingredients on our website. Unfortunately, the lawyers in this case elected to sue first and ask questions later -- and got their 'facts' absolutely wrong. We plan to take legal action for the false statements being made about our food."

Greg Creed
President and Chief Concept Officer
Taco Bell Corp.
POSITION:  No positions in stocks mentioned.

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