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Larry Kramer Says Media Business is in a Gutenberg Moment

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STEVE GUTENBERG? OR THE OTHER ONE?
"The habits of content consumers — news consumers, information consumers, entertainment consumers — are totally up in the air," Kramer says. "So don’t make your bets based on what people are doing right now.  Pay attention to consumer behavior. Look at how people consume your content.  Try to be proactive in how you design content for them … then see what works."

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