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Kenneth Cole Demonstrates How Not To Use Twitter To Promote Your New Spring Collection

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Kenneth Cole Productions designs, sources and markets a broad range of footwear, handbags and accessories. The company, like many others, also uses social media outlets such as Twitter to promote their new product lines and clothing and accessory collections. Take for example this tweet from earlier today:

I know, right? Yeesh! So the company's Twitter account is "humorously" suggesting that perhaps the big uproar in Cairo, Egypt is due to the new Kenneth Cole spring collection, as opposed to, you know, anti-government protests where, so far, 300 people have been killed.

No worries! Just tweet an apology! Like this:

Yeah, see, Kenneth Cole wasn't intending to make light of a serious situation, the company was just trying to use the #Cairo hashtag to drum up some awareness of their new spring collection, the same hashtag being used to post things like this:

And this:

POSITION:  No positions in stocks mentioned.