The report, conducted in Australia, squares (<-- Successfully avoided pun here!) with findings on breast size across the globe. UK department store Selfridges of London has seen a 50% increase in sales of D to G cup bras within the past five years. Breast-size data compiled 10 years ago in The Penguin Atlas of Human Sexual Behavior indicated that the average Asian woman grew from a 34A in the 1980s to a 34C the following decade.
Not to be outdone, American women’s cups have also runneth over (<-- Less successful here.) with the average bust size increasing from 34B to 36C, at least according to manufacturers. And with an estimated 70-85% of women wearing the wrong bra size, lingerie retailers must be bursting at the seams with customers in search of fittings and a new properly accoutred lingerie wardrobe. But which American lingerie manufacturers are keeping ‘abreast’ of consumer demand?
Wacoal (WACLY), a leader in designer intimate apparel, reported having a three-size spike in the company’s top-selling bra size -- from 36C in 2006 to a bra-busting 36DD last year. Although Wacoal claimed it was considering adding an H cup to its full figure selection, only four bras tip the size-o-meter at a G.
Or maybe God is a man.
For more on this Big Bust Boom, click here to see our slideshow of The 10 Most Popular Cup Sizes.