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Irish Tired of Whole Guinness Scene

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If brand recognition coincided with taste, then Anheuser-Busch and MillerCoors would justifiably hold the top two slots in America's bestselling beers. Instead, it's a cruel indictment of the marketability of amber-colored water. But such is the case of local brews from around the world: Despite the market share and tops sales, locals with discerning taste shy away from the well-known bestsellers. Even in Ireland.

In the Emerald Isle, this week marks the second annual Arthur's Day which commemorates the Guinness founder's signing of a 9,000 year lease on St James's Gate in 1759. Where in America it would signify an excuse to "tap the Rockies," the Irish are expected to "down the stout." (Not an actual catchphrase.)

But in covering the event, the Guardian's Ed Power finds the event as tacky as fake leprechaun beards. In terms of Guinness, Power wrote, "[Though] outsiders regard it as a key component of their authentic Irish 'experience,' for natives it is less a national symbol than a relic of bygone times." He added that the market share may have risen, but judging personal accounts, Guinness drinkers are overwhelmingly tourists and older folks. Bar patrons in Dublin, Cork, and Galway are more likely to be found consuming "coffee, imported lagers, and craft brews."

If comedian Patton Oswalt's description of an authentic Irish Guinness is "a cupcake and handjob smoothie," that's gotta be some damn fine craft brew.
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