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How Toyota Can Save the Brand

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SURVIVING A CRISIS
"The massive Toyota recall just may be the most important business and consumer crisis management story of our time not only because of scale of the questions being asked, but because of the scale and speed of the apparent answers," The Daily Beast reports. "When a crisis like this hits, consumers and journalists tend to attribute corporate foot-dragging to malfeasance. The troubling truth is that car companies rarely know right away what the problem is and, for that reason, are slow to set a fix in motion."
SOURCE:   The Daily Beast

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