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How the Kardashians Have Monetized Themselves Down to the Very Last Molecule of Their Earthly Vessels

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THE KARDASHIAN EKONOMY
DailyFeed
In 2010, the Kardashian klan out-earned Angelina Jolie, Sandra Bullock, and Tom Cruise...combined. Their income last year was estimated to have been $65 million, a figure which was confirmed to The Hollywood Reporter by a family friend.

The magazine reports:

"What’s game-changing in the Hollywood ecosystem is that it’s their brand extensions that comprise the heart of the family’s enterprise. The television shows might provide high-rated entertainment and a steady paycheck (the family splits a six-figure payment for each episode), but their larger purpose is to serve as a marketing platform for Kardashian Inc. "These shows are a 30-minute commercial," admits Khloe, co-star of the first spinoff, Khloe & Kourtney Take Miami, which focused on the opening of a Florida outpost of their clothing store, Dash."

The Kardashian "enterprise," as THR describes the family, is E!’s (there's some odd punctuation for you...) most lucrative franchise ever. But when the idea for Keeping Up With the Kardashians was presented to Lisa Berger, the network’s executive VP of original programming, she almost passed on the show.

“The family had been around town with the sister idea [for a series],” Berger says. “When we got a call from Ryan Seacrest Productions asking if we had met with the Kardashian sisters, I said, ‘Honest to God, I’m not sure if there’s a show there.’"

Now, Berger says the Kardashians have "changed the face of E!"

The article details the different parts of the whole that make up Kardashian, Inc.:

"Their book, Kardashian Konfidential, has been on the New York Times best-seller list since December (275,000 copies have shipped). Kim’s eponymous fragrance was Sephora’s top seller last year, and a new fragrance, Unbreakable by Khloe and Lamar, launched Feb. 12. In the summer, the sisters will unveil a new lifestyle collection with in-store shops at Sears.

"Then there are the skin care and clothing lines, sneakers, swimwear, liquor, lipstick, three Dash clothing stores. In January, Silly Bandz introduced the Kardashian Glam Pack: rubber band bracelets of the girls’ silhouettes, lips and stilettos (leading Matt Lauer to awkwardly ask about the curvy shapes on Today: “They’re shaped like your bodies, right? Is this your … those are your arms, I assume.")



"This year, Kardashian Khaos, the first "celebrity destination” store at the Mirage in Las Vegas, will debut, housing every product the family endorses, including some new ones created specifically for the resort. 'We’ll take Kim in a bikini and put her on a beach towel,' mother/manager/wife of Bruce Jenner, Kris says. 'So you would be laying on a Kardashian at the pool.' The hotel itself will be a Kardashian shrine: The room keys will bear their image, the minibars in each of the 4,338 rooms will house Kardashian-branded water and Kim’s fragrance; and oh, Kim and the girls will be vamping on a dozen of the new slot machines."

Then there are the miscellaneous moneymakers the family has devised. Kim gets paid up to $25,000 to mention and link to a brand on Twitter, and gets between $100,000-$250,000 for a personal appearance at events (up to $1 million internationally).

Her sisters aren't being left behind, either. Kourtney Kardashian sold the news of her 2009 pregnancy to Life & Style magazine for $300,000. And OK! magazine paid $300,000 for the official photos of Khloe Kardashian's wedding to Los Angeles Lakers forward Lamar Odom (her nine-carat engagement ring was donated in return for the publicity that was ostensibly worth more than the ring itself).

How long can the Kardashians' 45 minutes of fame continue on like this?

“My fantasy is to have Keeping Up With Kardashians, Season 26,” Kris Jenner/Kardashian says. “Who knew it would be this profitable? I should have had more kids.”
POSITION:  No positions in stocks mentioned.

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