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How Social Mood Moves the World

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THE WISDOM OF HERDS
"For nearly a decade now, I have been reflecting on the empirical evidence that strongly suggests that events taking place in periods of positive social mood are of a dramatically different character from events you can expect when the mood is negative," writes John Casti, crediting social theorist Robert Prechter for laying the foundation of Socionomics. "Social mood theory provides a probabilistic forecast, not a certainty. But at the end of my book Mood Matters, I argue that it is probably a mistake to think that the long-term negative social mood is over. The DJIA topped out in real-money terms - relative to the value of gold - in 1999 and it has been downhill ever since."
SOURCE:   NewScientist

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