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G.I. Joe, Barbie Get Agents as Toy-Based Films Multiply

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WHAT ABOUT STRETCH ARMSTRONG?
Toys now are receiving the same A-list treatment that any bankable movie star in Hollywood has come to expect, the Wall Street Journal reports. "Soon to be starring in his own feature-length film with Universal Pictures: Stretch Armstrong, the pliant, muscle-bound doll whose roots go back to the 1970s. Big Wheel, the plastic tricycle, has its own TV show in the works. Even the board game Risk has a deal for a film, to be co-produced by star Will Smith."

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