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Five Flavors Frozen Out at Baskin-Robbins

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Baskin-Robbins will still have 31 flavors--but five of them are being swapped out for new, as-yet undisclosed ones.

We'll know what they are on Sunday--National Ice Cream Day, as well as Baskin-Robbin's 65th anniversary.

If yo happen to be a Caramel Praline Cheesecake, Campfire S'mores, Apple Pie a La Mode, Superfudge Truffle, or French Vanilla aficionado, prepare to be disappointed.

Srinivas Kumar, chief brand officer at the company, said "over the decades we have retired some of our iconic flavors into our deep freeze -- like 'Miami Ice' from the 1980s and 'Beatlenut' in the 1960s -- but never before have five flavors gone into the deep freeze at one time."

CNN reports that the U.S. ice cream industry "generates more than $21 billion in annual sales, and about 9 percent of all the milk produced by U.S. dairy farmers is used to produce ice cream, according to the International Dairy Foods Association."

While that's all well and good, I'm slightly more interested in how I managed to miss the "Miami Ice" flavor when it was in Baskin-Robbins shops.

No one loved Crockett & Tubbs quite like I did--I even had the Miami Device by Wahl for that perfect Don Johnson shadow, and ate Miami Fries (pronounced "Frice" by those in the know).

Beatlenut? Kinda glad I missed that one. I'm imagining a slightly sweaty, salty taste, flecked with coarse, stray hairs in each scoop.

POSITION:  No positions in stocks mentioned.
TAGS:  BASKIN-ROBBINS, ICE CREAM, CHANGE HAPPENS    SOURCE:   CNN

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