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Five Actresses With the Best Return on Investment

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BUSINESS OF HOLLYWOOD
DailyFeed
Forbes "used data gathered for [its] annual Celebrity 100 list to calculate each actress' estimated earnings on each film [including up-front pay and any earnings from the movie's box-office receipts, DVD and TV sales]...then looked at each movie's estimated budget [not including marketing costs, which are susceptible to accounting chicanery] and box-office, DVD and television earnings to figure out an operating income for each film.

"[They then] added up each star's compensation on her last three films and the operating income on those films, and divided total operating income by the star's total compensation to come up with a return on investment number. The final number represents an average of how much a studio earns for every dollar paid to the actress."

The list:

1) Anne Hathaway--each $1 in pay returns $64 in profit to the studio

2) Cate Blanchett--$1/$27

3) (tie) Jennifer Aniston, Meryl Streep--$1/$21

5) Sarah Jessica Parker--$1/$17
POSITION:  No positions in stocks mentioned.
TAGS:  MOVIES, HOLLYWOOD, ROI    SOURCE:   Forbes

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