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Finally: Americans Now Able to Enjoy Haggis-Flavored Snack Chips

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The snack wars are heating up.

Right now, analysts note, its PepsiCo that dominates the snack category. Yes, rival Coca-Cola may have won the battle for the leadership of the cola industry, but research analysts argue that PepsiCo is winning the war in the broader snack and beverage market with a group of brands that hold leading positions across several categories.

In fact, through its Frito-Lay division, PepsiCo is the world's largest snack food company, controlling almost 40% of the U.S. salty snack market and around 30% of the non-U.S. market.

It’s not hard to understand why: Just try and avoid the salty temptation of Fritos, the fantastically artificial cheesy deliciousness of Cheetos or the greasy attraction of a bag of Lay’s.

But Pepsico now has a new and serious challenger in the snack market: sheep guts.

That’s correct. Scotland's national delicacy, haggis, will soon be available to American snack fans in potato chip form. UPI explains:

“Great Scot International announced this week it would have Mackie's Haggis & Cracked Black Pepper chips on display at its booth at the annual Fancy Food Show in New York next month.

Haggis is the legendary blend of various sheep organs and parts traditionally simmered in a casing made of sheep stomach and served with great ceremony at holiday banquets and other festive Highland and Lowland occasions.”

Mackie was apparently able to replicate the distinct flavor of haggis, which is described as “nutty,” on chips along with a shot of pepper.
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