There’s this farmed salmon backlash that says people should be eating wild salmon. At the same time, they’re concerned about maintaining wild salmon stocks and the integrity of those stocks, and whether or not they’re overfished. Just like we developed agriculture 10,000 years ago when we stopped gathering berries and nuts, and stopped hunting deer and elk for sustenance, aquaculture is a logical extension of that. The oceans have been so plentiful up to this point, we haven’t had to raise fish on farms. Now that aquaculture is an absolute necessity, there is somehow this fear that the things we do to try to improve productivity, improve supply, and bring down prices, is somehow wrong. The alternative is to shut down aquaculture altogether and strip lakes and oceans bare. Not only do you have a rise in absolute demand because of an increase in population, you have a rise in per capita consumption. As people’s standards of living increase, they move up the ladder in terms of protein quality with fish being on top of that ladder. Let’s specifically talk about salmon. We can isolate them and not worry about contamination from petroleum, PCBs, heavy metals. Wild fish are exposed to anything and everything that might be out there in the environment. I would much rather consume, say, shrimp that have been grown and produced on a farm than wild shrimp.