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Fake Underwater Corpse Used as Fox Marketing Gimmick

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HAWKING HITS NEW DEPTHS
DailyFeed
Sure, it might be fun to scare the hell outta someone to market a horror flick -- as evidenced with the ChatRoulette Stripper-Demon. But the stunt takes on a new level of impish depravity when you're a few fathoms deep off the coast of Alicante, Spain.

The launch of the Fox Crime TV channel got a unique marketing push in Spain. Rather than settling on bus ads and billboards, the network got a little creative. According to AdAge, a popular scuba diving spot, El Cabo Negro, was adorned with a mannequin wrapped in a black cloth and chains. The feet were wedged into a "cement" block advertising the nuevo canal Fox Crime.

Fortunately, for our enjoyment, Fox Crime recorded the reactions of the divers and posted the footage on YouTube.

The Madrid-based ad agency Bungalow 25 concocted the "Crimes of Summer" campaign. Agency president Pablo Pérez-Solero told AdAge, "I think this is the smartest way of selling a brand: finding it in the least expected places. Places that are in some way related to the message that the advertiser seeks to communicate but are not regularly used in advertising."

Julio Gálvez, one of the Bungalow 25 partners, agreed. Referring to the divers, "Their reactions were spectacular. The whole situation became so realistic that more than once we had to dissuade people from calling the police."

On the upside, the water surrounding the fake corpse ought to have been pleasantly warm.
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