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Extreme Makeover, Wall Street Edition

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TY PENNINGTON'S NEXT CHALLENGE
NYT's Dealbook publishes a special section on how Wall Street can recover its image and its business. "With Wall Street — and Goldman in particular — still in the public’s cross hairs, the entire financial industry is grappling with how to remake itself," Andrew Ross Sorkin writes.  "JPMorgan Chase has kicked off a marketing campaign called “The Way Forward.” Citigroup has started a blog for its top executives and just hired a deputy of Mayor Michael R. Bloomberg of New York to handle its communications. Morgan Stanley has pared back risk, and its chairman, John J. Mack, has been unusually vocal about the need for more regulation: “We cannot control ourselves. You have to step in and control the Street.” And Goldman, which an online commentator compared unfavorably last week to the Catholic Church and Toyota, has begun aggressively countering negative press reports on its Web site and even in The Huffington Post."
SOURCE:   Dealbook

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